AD | Cripps, one of the leading law firms in London and the South East, with its headquarters in Tunbridge Wells, is excited to announce two new opportunities within its Business Development and Marketing (BD&M) team.

Recognised for its purpose-driven culture and commitment to excellence, Cripps is a B Corp™ certified organisation, looking for talented professionals to help drive the firm’s continued growth and innovation.

• BD Manager, Corporate – This strategic role will focus on driving growth for the Corporate practice group, which includes corporate transactions, employment, commercial/tech, and dispute resolution services. (Further details below)
• BD Executive – This varied role will provide hands-on support to the Real Estate team, helping to deliver impactful business development initiatives. (Further details below)

Both positions offer the opportunity to work in a collaborative and forward-thinking environment, contributing to Cripps’ ambitious growth strategy.

Cripps was recognised as “Law Firm of the Year: The Independents” at The Lawyer Awards 2024, highlighting the firm’s clear vision and strategic approach.

For full details on these roles and how to apply, visit the careers page. For further enquiries, contact Helen Wagstaff, Talent Acquisition Manager, on 07500 358599.

Join Cripps and be part of a team shaping the future of the legal profession.

BD Manager, Corporate

In 2024, Cripps was awarded “Law Firm of the year: the Independents” at The Lawyer Awards, recognising the firm’s clear vision, strategy and purpose-driven culture. We are looking to recruit a BD Manager who will play a pivotal role working alongside the Corporate practice group in pursuit of its growth ambition. You will have direct responsibility for developing and delivering the BD and marketing strategy for this practice group whose service lines include corporate transactions, employment, commercial/tech and commercial dispute resolution services.  You will work across these teams to bring together a comprehensive and compelling offering, targeting ambitious and entrepreneurial mid-market businesses, predominantly based in London and the South.

Working closely with the Head of Corporate, you will play a strategic role in driving growth in this practice group by developing go-to-market strategies, implementing business development initiatives and establishing client relationships. In support of our strategy, you will collaborate with practice group team leaders to develop and implement their action plans. You will be a integral member of the team, working with and engaging senior stakeholders to proactively contribute, influence and instil BD best practice across the firm. Preferably, you will bring experience of targeting mid-market entrepreneurial businesses within a professional services environment.

This role acts as a ‘sales enabler’ in supporting lawyers to win work, as opposed to being a direct sales role. Some of your key responsibilities will be:

Strategy and go-to-market development:

• Collaborate with leadership to define and implement the GTM strategy focusing on strategic and tactical support for initiatives. Developing with key stakeholders across wider practice group and BD&M team.  
• Identify opportunities for growth within the practice group, working with leadership to align our services to meet the needs of our clients.
• Understand what is happening in your market, be aware of industry trends and developments that impact our clients.
• Analyse sales, pipeline data and KPIs to support strategic initiatives and refine our approach.

Business development:

• Act as a BD champion driving greater connectivity across the practice group to ensure strategy and go-to-market ambition are communicated and activated.
• Champion internal BD initiatives across our offices, acting as a coach and mentor to develop BD skills and best practice.
• Work closely with the key account teams and wider account portfolio ensuring identification of new opportunities and clients.
• Manage and coordinate strategic pursuits overseeing the pitch management process, including initial qualification, proposals, presentations and debriefs.
• Ensure we are supporting and coaching stakeholders to identify prospects and engagement opportunities, tracking progress through effective pipeline management
• Focus on our client experience and engagement through client reviews and feedback

Brand champion, marketing and campaigns:

• Collaborate with marketing colleagues to develop and deliver campaigns to raise market presence and support business development efforts
• Establish your brand in the market and connect with clients and intermediaries. Be an ambassador and champion for the brand
• Support the creation of thought leadership which underpins strategic and GTM ambitions

About you:

You will be a strategic thinker, bringing proven interpersonal skills in working alongside and collaborating with senior stakeholders both internally and externally. You will have experience of working in a BD capacity to support, coach and project manage the creation of the GTM strategy including bringing a focus to driving results, tactical pursuit support and key account management best practice. You will also have proven experience of working with a marketing function to deliver multi-channel, lead generating marketing campaigns. Additionally, bringing an analytical mind to understand what is happening in the market, what our performance metrics tell us, leveraging technology and data in decision making.  In return, you will be joining a well-established, innovative BD&M team and driving the agenda for this enterprising and ambitious corporate group.

BD Executive

In 2024, Cripps was awarded “Law Firm of the year: the Independents” at The Lawyer Awards, recognising the firm’s clear vision, strategy and purpose-driven culture. As part of our vision, we are looking to recruit a BD Executive who will play a pivotal role primarily supporting the Real Estate BD manager and the wider sector team to deliver the firm’s ambitious growth strategy. This is a varied role, working closely with the BD Managers and Executives, marketing team and partners in the business, working across key sectors and practice areas.

Supporting the BD managers, you will assist in implementing the agreed business development initiatives and plans. You will be an integral member of our team, and be encouraged to proactively contribute, influence and instil BD best practice across the firm.

This role acts as a ‘sales enabler’ in supporting lawyers to win work, as opposed to being a direct sales role. Some of your key responsibilities will be:

Strategy and go-to-market development:

• Support on the implementation of the GTM strategy, offering tactical support for all BD initiatives.
• Help identify opportunities for growth within the growth sectors/practices, working with the BD managers to align our services to meet the needs of our clients.
• Conduct market research and analysis to identify potential clients, industry trends, and competitive positioning, as well as creating profiles for potential clients
• Support on analysis of sales, pipeline data and KPIs to support strategic initiatives.

Business development:

• Champion internal BD initiatives across our offices and ensure best practice – ensuring our BD ‘How to guides’ and check lists are maintained.
• Support BD Managers on their key accounts and wider account portfolio.

• Collaborate with the BD Managers and lawyers to prepare compelling pitches, proposals and client presentations. Support in coordinating the strategic pursuits and pitch process, including the maintenance of our pitch library, experience database, testimonials and case study library.
• Support relevant teams to ensure new business opportunities are being effectively recorded and tracked through the pipeline management process – Provide regular reports for BD meetings, e.g. pipeline reporting, key account profiles.

Brand champion, marketing and campaigns:

• Collaborate with marketing colleagues to develop and deliver campaigns to raise market presence and support business development efforts (including events and award submissions)
• Support the creation of thought leadership which underpins strategic and GTM ambitions, this includes marketing campaigns such as the development of of marketing collateral (including website content, credentials, newsletters, email marketing and articles).
• Establish your brand in the market and connect with clients and intermediaries. Be an ambassador and champion for the brand

About you:

You will enjoy working within a fast-paced, professional environment, bringing proven interpersonal skills in working alongside and collaborating with stakeholders both internally and externally. You will have experience of working in a BD capacity to support and project manage the creation of the GTM strategy including bringing a focus to driving results, tactical pursuit support and key account management best practice. You will also have experience of working with a marketing function to deliver multi-channel, lead generating marketing campaigns. Additionally, bringing an analytical mind to understand what is happening in the market, what our performance metrics tell us, leveraging technology and data in decision making.  In return, you will be joining a well-established, innovative BD&M team and be part of a forward thinking firm with a purpose-driven culture.

For full details on these roles and how to apply, visit the careers page. For further enquiries, contact Helen Wagstaff, Talent Acquisition Manager, on 07500 358599.