Whether you’re about to launch a start-up business or you’ve been operating for a very long time, it’s important to consider your marketing strategies and ensure you are attracting the right people. There are so many different options when it comes to marketing and what works for some businesses might not work for you, so there might be a need for some trial and error before you find something that fits. Be sure to track the results so that you know what’s working and what isn’t. Here are five ideas to get you started:
In this day and age, you would be foolish not to have website that works well across all digital devices, loads quickly, and shows off your brand and what you have to offer. You may need to hire a web development agency to help you optimise your site, not only so that it works well but also so that it ranks on the Search Engine Results Page (SERP).
Social media is great because it allows you to engage with your target audience on a more personal level. You can reply to their feedback, whether positive or negative, and show that there is a personality behind the brand. It’s also a great opportunity for you to share links to your website/latest blog posts and show some photos of your new products.
Giveaway items are great for attracting and retaining potential customers, so have a think about how you could implement this tactic into your marketing strategy. For instance, you could take branded pens along to your next pitch or add little branded gifts to your customers’ deliveries.
PR is great because it encourages brand awareness but doesn’t necessarily have to cost a penny. If you are just launching, you’re rebranding, you’ve recently worked with a charity, you’re launching a competition, or anything else that could be considered newsworthy, get in touch with a local magazine or newspaper and see if they’d like to feature you.
Signage is important if you have a physical presence, like a restaurant or a store. It acts as a kind of silent salesperson, catching the eye of potential customers and drawing them in. Without signage, people might not be able to find you or even know you exist.
The above ideas should certainly get you started; eventually you will get into a rhythm and come up with a strategy that provides you with fantastic ROI. Don’t give up until that happens!