This year has led to many new experiences, with lots of stores being closed over the year, many small businesses have turned to set up online. Although this is more accessible during the lockdown and to avoid the hustle and bustle of the busy shops, the vast amount of packaging used comes to my mind, with most of us aiming for a more eco-friendly life and banning single-use plastic.
As a business owner, there are so many different things to consider with packaging options and how to create the perfect packaging experience. Here are my top tips for creating the ultimate packaging experience.
Choosing the right packaging
To avoid using excess packaging, find a supplier who offers eco-friendly packaging to provide alternative packaging solutions. Which includes alternatives to bubblewrap and additional tape and replacing them with more straightforward solutions, using letterbox packaging for smaller parcels is not only more convenient, but it also offers less waste.
Another example of excellent packaging is examples such as the Breezebox from Lil Packaging, which is self-sealing with glue strips to avoid needing any tape.
Similar to discount codes, you could choose to add a free gift inside your postal packaging. Whether or not it’s a surprise gift is up to you, but it’s a recommended method to get your customers interested in your products. Adding exclusivity can help spread the word about your products or company, whether it’s on social media or in person. Little additional extras like this can help build the experience for the customer so much more.
If you want to add a personal touch to a parcel, you could add a handwritten note. By doing something like this, it is an excellent way to say thank you to your customers for purchasing the items. Personalisation is key to gaining interest. With the festivities around the corner, add a card in to show your appreciation for their support.