Find out more about Chatty Hatter’s new PR booster package of advice and services to help bolster and boost local businesses during lockdown and beyond…
AD – this blog post is written in collaboration with Chatty Hatter
The team behind the Tunbridge Wells Soapbox Race is launching a new members club for local companies and entrepreneurs in the town to thrive – not hide – during the lockdown and beyond.
Chatty Hatter, the media and marketing team behind the annual event in Dunorlan Park, hopes a new PR booster package of advice and services will help bolster and boost local businesses to get them heard as the nation is forced to work from home.
The new initiative will see members able to showcase a business with their own episode on Chatty Hatter’s new podcast series ‘The Big Chat’, which champions local companies and individuals. Recorded in their brand-new podcast production studio (via Zoom during lockdown), it will potentially reach a local audience of up to 20,000.
The membership package also includes an initial ‘press push’ of their choice – such as a referral to local news outlets including newspapers, magazines or radio show for a service, product, or message they want to promote – or an online promotion with social “mini bites” or audiograms of their master podcast to upload to their social media and website. This is also perfect for broadcasting any current lockdown changes to businesses or new announcements.
Ten per cent of the future monthly membership fees will go to the soapbox race’s chosen local charity Hospice In The Weald.
Chatty Hatter’s new podcast production house is overseen by children’s author Giles Paley-Phillips, who through his highly-acclaimed podcast Blank, which he hosts alongside comedian Jim Daly, has interviewed a host of guests including TV host Lorraine Kelly OBE, Dutch athlete Wim Hof and legendary actress Dawn French.
Chatty Hatter director Nicole Piesse Turner explained: “This time round, lockdown is less daunting in that we know what to expect from working away from offices and we are not walking around in fear.
“It’s not taking away from the seriousness of what’s going on but there’s an opportunity for businesses to really work out what they want to do and how they represent themselves – is there something they want people to notice, a service that would benefit others, or a way they plan to generate new income?
“Our new membership club is all about collaboration and giving people a voice, and not hiding away. What we really learned from the Tunbridge Wells Soapbox Race is that great things come when you bring people together – the people we met, the connections, the friendship, and this is true more so now, than ever before.”
After receiving the initial welcome package, monthly benefits include a business referral service and potential for cross-business opportunities with other members. A series of fun and engaging live events is also planned for 2021.
Nicole added: “We haven’t been able to do the soapbox race this year and Hospice In The Weald is usually the charity we support, so this is one way we can give something back and also give businesses a boost too.
“I’ve been born and bred in Tunbridge Wells and I love this town and local area, now more than ever we need to come together and support each other, that’s one good thing to have come out of lockdown and this is our way of doing this.
“We aim to bring people together with some engaging events as soon as we possibly can but in the meantime we have other services we can offer – podcasts for example are great for reaching people quickly and effortlessly in an affordable and informative way – and listeners can tune in to it anywhere, doing the washing up or going for a run, it’s ideal for the world we’re living in!”
For more details please contact the Chatty Hatter team on email@example.com or call 07917 162826 throughout lockdown.